H&M SUMMER 2025

H&M SUMMER 2025 CAPTIVATES WITH REFINED DETAILS AND SOPHISTICATED BOHO STYLE

The women's collection, inspired by a trip to the impressive and energetic Marrakech, features natural fibers, bold details, and innovative knitting and crocheting techniques that celebrate the beauty of craftsmanship. Set on the islands of Lanzarote and Lamu in Kenya, the collection pays tribute to beach fun and relaxation – with bold palm prints, tassels, and beads. The first part of the H&M Summer 2025 collection will be available in selected stores and on hm.com from May 15, and the second part will be available from May 29, 2025.

For an even better shopping experience, download the H&M app:

➜ Android: bit.ly/HM-SK-Android

➜ iOS: bit.ly/HM-SK-iOS