BLAŽEK

The Blažek Fashion Brand

Since its founding in 1992, the Blažek fashion brand has primarily focused on high quality, precise craftsmanship, and premium additional services, such as individual garment alterations and fashion consulting. Under the Blažek brand, new collections of clothing and fashion accessories are presented twice a year and are offered exclusively in its own network of branded stores. Currently, customers can visit nineteen stores in the Czech Republic and six in Slovakia. The Blažek brand pays the utmost attention to the selection of its suppliers, which include not only renowned photographers, graphic designers, and designers but, above all, famous manufacturers of luxury textile materials from Italy, France, and Spain. Every customer has the opportunity to become a member of the Blažek customer club and take advantage of exclusive membership benefits.

The Hlbina fashion collection is like a dive into a mysterious underwater world, where elegance meets mysticism. The theme of depth, whether physical or emotional, is a fascinating inspiration for the JL 2025 collection. This collection carries elegance and delicacy, where pastel shades of green, beige, blue, and purple blend harmoniously.

The first level represents water depth. The aquatic world is full of unexplored corners, mysterious creatures, and shifting colors that transition into various tones under light. Pastel shades of green evoke the quiet and calm surface of the ocean, beneath which lies infinite diversity. Light blue tones resemble transparency, freedom, and the refreshing touch of water, while dark blue evokes a sense of depth, mystery, and the mystique of underwater caves and the enigmatic creatures hiding in the darkness.

The second level is emotional depth. It is silent, introspective, and filled with emotions. A collection inspired by this dimension of depth works with the theme of the inner world—hidden feelings, dreams, and desires. Pastel green tones symbolize healing, growth, and peace of mind. Blue represents deep thoughts, internal dialogues, and reflection, while purple evokes a sense of spirituality, the search for meaning, and connection with something transcendental.

The materials are carefully selected to reflect both of these dimensions. The collection includes light, transparent fabrics such as cotton and linen shirts, embodying softness and airiness. Additionally, structured and layered materials such as seersucker or woven double-face fabric add depth and texture to the collection. The sporty element is present in the form of T-shirts with fluid prints, evoking the movement of water or ocean waves.

The collection's color palette is diverse and carefully chosen:

• Blue PANTONE 19-3940 TCX Blue Depths
• Pastel green PANTONE 16-0110 TCX Desert Sage
• Light blue PANTONE 12-4202 TCX

Additional colors include:

• Purple PANTONE 17-3612 TCX Orchid Mist
• Beige PANTONE 13-0607 TCX
• Yellow PANTONE 15-1046 TCX Mineral Yellow

New cuts introduced in the collection: loose-fitting MATHIS trousers and comfortable MIAMI shorts, the MELJACK coat with a water-repellent finish and inner coating, the DUCA casual jacket, the BASTIEN overshirt, and the RAYEN down jacket.

In the area of shirts, I have prepared a wide range of new cuts: loose fits HAWAI (shirts with roll-up sleeves) and MICHAEL, as well as a trilogy of shirts with specific collar and stand modifications: OLAND (round collar), SABBIO (3.5 cm wide stand-up collar with concealed fastening).

To conclude, the Hlbina collection, inspired by both the ocean and the human soul, is full of contrasts between softness and mystery, calm and dynamism. Pastel shades of green, blue, and purple form the core palette, capturing this silent yet deep beauty. The collection is not only a fashion expression of a hidden world but also an invitation for the wearer to dive into their own depths and discover something new about themselves.